Webinar: Customer knowledge & Proto-personas

by | Product as a service, Webinars

To align your teams with customer knowledge, we offer a free webinar on Tuesday, April 13 from 9 to 10 am.


In the age of the experiential, knowing your customers and their needs is a key step to stay in the race, or even to exist, as users' expectations are so high.

Studying your typical profiles or personas means considering this famous pivot in the vision of your product creation. However, it is a step that is often neglected in organizations during the ideation and design phase of a product. The reasons? Lack of time, resources and method.

In this 1 hour session, Nicolas Adam & Josquin Fougeray, Product Manager at theTribe, will share their tips and methods to successfully build your proto-personas in only 2 hours.

Finally, we will end this webinar with a question and answer session during which you will be able to ask our 2 experts for advice on your projects.

Not available on April 13? Sign up to receive the replay link.

Tuesday, April 13, 2021 from 9:00 am to 10:00 am

Florian Compain

Florian Compain

Chief Marketing Officer @theTribe

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